Here’s an interesting article about how LinkedIn beats Facebook. This month Forbes has LinkedIn CEO Jeff Weiner on the cover. Even though Faccebook users spend more than 6.4 hours a month on the site compared to 18 minutes per month of LinkedIn’s users, But its not the ‘time spent on website’ that LinkedIn capitalizes on. Its your profile information and resume that keeps the LinkedIn mill running even if you are not on their portal.
Facebook, which derives 85% of its revenue from advertising, makes money only when you’re on Facebook. Once you sign up for LinkedIn, the social network monetizes your information, not your time.
With ComScore Web-usage data and public financial filings, it’s now possible to figure out how much revenue the two rivals collect for every hour that each user spends on the site. LinkedIn’s tally: $1.30. Facebook’s: a measly 6.2 cents.
LinkedIn is the most sought after recruitment service used by multinational companies. LinkedIn has held its position in what it stands for – The idea of a professional social network . Read more at Forbes Cover Story on Linked by George Anders.